What to Look for in Healthy Dog Treats: A Kiwi Pet Owner’s Guide

by Tannis McDonald June 4, 2025

As a loving dog owner in Aotearoa, you want the very best for your furry friend—especially when it comes to what they eat. With so many dog treat options available across New Zealand, choosing healthy treats can feel overwhelming. From flashy packaging to “all-natural” claims, it’s hard to know what really matters.

In this guide, we’ll break down exactly what to look for in healthy dog treats, how to read labels, and what ingredients are best for your pup’s health and happiness.

1. Choose Natural, Whole-Food Ingredients

Look for treats made with real meat, vegetables, and fruits—not fillers or artificial flavours. Ingredients should be easy to recognise and pronounce. For example:

Good Ingredients:

New Zealand lamb, beef, chicken, or venison
Pumpkin, sweet potato, apple
Coconut oil, flaxseed

Avoid:

Meat by-products or “meal”
Artificial colours or preservatives (like BHA, BHT)
Sugar, corn syrup, or excessive salt

New Zealand is known for its high-quality meat and produce, so whenever possible, support local by choosing NZ-made dog treats.

2. Read the Ingredient List Carefully

Ingredients are listed in order of quantity. That means the first few listed make up most of the treat. If meat isn’t the first ingredient, think twice. Also, the fewer ingredients, the better—especially if your dog has sensitivities.

Tip: If your dog has allergies or a sensitive tummy, look for single-protein or limited-ingredient treats (e.g., just “beef liver”).

3. Check for Balanced Nutrition

While treats are not meant to replace meals, they should still offer nutritional value. Look for:

High protein content to support muscle health
Low fat to avoid weight gain (especially in older or less active dogs)
Added benefits, like omega-3s for skin and coat, or glucosamine for joints

Avoid high-carb, high-calorie treats that offer little beyond empty calories.

4. Avoid Artificial Additives

Healthy dog treats should be free from artificial preservatives, colours, and sweeteners. Ingredients like propylene glycol, ethoxyquin, or sorbitol are red flags.

If you can’t identify what an ingredient is, it’s worth doing a quick search—or simply opting for a cleaner, more transparent brand.

5. Consider Treat Type Based on Your Dog’s Needs

Different dogs, different treats! Choose based on size, age, and health:

For puppies: Small, soft treats ideal for training
For seniors: Easy-to-chew treats with joint support
For active dogs: High-protein snacks for energy
For overweight dogs: Low-calorie options like freeze-dried liver or dehydrated veggies

Bonus Tip: Support NZ-Made Brands

Choosing local not only supports our economy but also ensures stricter quality control and fresher ingredients. Many New Zealand dog treat brands source from grass-fed farms and sustainable producers—a win for both your pup and the planet.

Final Thoughts

Healthy dog treats aren’t just about avoiding nasties—they’re about nourishing your dog, showing love, and supporting their long-term health. By choosing treats with natural ingredients, minimal processing, and nutritional benefits, you’re giving your dog the very best that New Zealand has to offer.

Want to Explore Healthy NZ Dog Treats?

At [Your Brand Name], we handcraft all-natural dog treats right here in New Zealand using locally sourced ingredients. Browse our bestsellers or talk to us about the perfect match for your dog’s needs.

Quick Checklist: What to Look for

Real, named protein (e.g., chicken, lamb, beef)
NZ-made or locally sourced ingredients
No artificial additives or preservatives
Nutritional value (protein, vitamins, healthy fats)
Appropriate size and texture for your dog